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Making The Business Case: How To Create, Write And Implement A Successful Business Plan

James Cannon

£24.29

Every day you have to make decisions about how to spend your time, your effort and your organisation's money. How you make those decisions determines whether your organisation succeeds or fails. At the heart of any sound decision is a business case that examines the options, marshals evidence and identifies the resources required and the benefits that might accrue. If you want people to listen to your ideas, if you want to make good decisions, if you want to make things better in your organisation, then you'll have to be able to present a clear and compelling business case. But a business case by itself does not translate an idea into action. You also need a business plan to draw together the elements into a coherent whole. It includes a number of ingredients such as an analysis of the situation, identification of future goals, possible strategies to achieve the goals, resources required to accomplish the plan, consideration of the sensitivity of the outcome to different factors that might intervene and what is required to deliver implementation with demonstrable benefits to the enterprise.This book shows you how to present your options in the form of a business case, develop a sound business plan for the function and contribute effectively to the business plan for the organisation and thereby enhance the effectiveness of decision making and demonstrate that HR is truly a business partner.

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