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Market Response Models

This second edition, on the use of market response models for planning and forecasting, includes a new chapter on sales forecasting; adds mini case histories and emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion

£102.06

Market Response Models by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

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The Durable Use Of Consumer Products

Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products.

£78.21

The Durable Use of Consumer Products by Michel Kostecki (Editor)

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Use Of Agricultural Important Genes In Biotechnology

During the communist regimes in Hungary, Poland and Slovakia, agriculture was directed without regard of quality and market need. Democratisation and adoption of market driven economies have caused problems. The aim of this text is to facilitate solving agricultural problems using biotechnology.

£77.43

Use of Agricultural Important Genes in Biotechnology by G. Hrazdina (Editor)

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From Central State To Free Global Market Economy

This work provides an analysis and discussion of the exceptional impact of free market globalization on CIS countries and the use of innovation to counter the concomitant socioeconomic problems. A variety of standpoints are used, both cultural and geographical.

£111.38

From Central State to Free Global Market Economy by Carlo Corsi (Editor), S. Kudrya (Editor), C. Cardone (Editor)

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Privacy And The Commercial Use Of Personal Information

Focuses on the market for personal information used for advertising and marketing purposes, which is the market affected by most of the regulatory and legislative proposals now under consideration.

£66.32

Privacy and the Commercial Use of Personal Information by Paul H. Rubin, Thomas M. Lenard

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How Charts Can Help You In The Stock Market

Presents an introduction to technical analysis, with strategies for investors and traders. This title features trading tips, insights, and charts. It shows you how to use technical indicators to get the best price on your buys and sells, and make charting an essential component of your everyday investing and trading arsenal.

£10.35

How Charts Can Help You in the Stock Market by William L. Jiler, Paul Cherney (Foreword)

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Market Leader

The Market Leader videos provide students with authentic and engaging examples of business English in use.

£94.23

Market Leader by Simon Kent

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Customer Orientation And Market Opinion

Illustrates the importance of understanding customer needs. By integrating research and application, this work helps both students and practitioners gain insights into customer characteristics and needs, and use these insights to improve business decisions.

£47.99

Customer Orientation and Market Opinion by Michael D. Johnson

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Stock Market Profits

Emphasizing that success depends on the individual's ability to think and act ahead of the rest of the investing public, this text offers non-technical guidance and notes on the proper use of charts for practical market forecasting.

£32.20

Stock Market Profits by Richard Schabacker, Donald Mack (Editor)

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How To Win As A Stock Market Speculator

Reveals the secrets of making money as a stock market speculator. Showing readers which financial instruments to use, and how to limit losses and maximise gains, this book focuses on proven strategies for making money. It also offers advice on how to get in early and make money through take-over speculation.

£15.12

HOW TO WIN AS A STOCK MARKET SPECULATOR by ALEXANDER DAVIDSON

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