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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from f Simon Knox, Stan Maklan, Adrian Payne
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Customer Relationship Management : Elsevier Science & Technology : Pickabook : Books
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Customer Relationship Management
Customer Relationship Management
£29.43
Customer Relationship Management
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Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. Francis Buttle
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Managing Customer Service
Managing Customer Service
£21.99
Managing Customer Service
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Contains a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. This series consists of books who Institute of Leadership & Management (ILM)
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Managing Customer Service : Elsevier Science & Technology : Pickabook : Books
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Handbook Of Crm
Handbook Of Crm
£36.79
Handbook Of Crm
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie s Adrian Payne
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Customer Communications
Customer Communications
£4.95
Customer Communications
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Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of lear Gill Wood
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Customer Communications : Elsevier Science & Technology : Pickabook : Books
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A Practical Guide To Crm
A Practical Guide To Crm
£25.80
A Practical Guide To Crm
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channel Janice Reynolds
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Delivering Customer Value Through Marketing
Delivering Customer Value Through Marketing
£22.99
Delivering Customer Value Through Marketing
Pickabook Product Information
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives Ray Donnelly, Colin Linton (Editor)
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Delivering Customer Value Through Marketing : Elsevier Science & Technology : Pickabook : Books
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Delivering Customer Value
Delivering Customer Value
£8.27
Delivering Customer Value
Pickabook Product Information
Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is brok Ray Donnelly
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Customer Relationship Management
Customer Relationship Management
£7.49
Customer Relationship Management
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing tec Kristin J. Anderson, Carol J. Kerr
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Customer Relationship Management : Mcgraw-hill Education - Europe : Pickabook : Books
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Sponsorship
Sponsorship
£31.27
Sponsorship
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Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a se Guy Masterman
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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