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Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
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Brand Management
Brand Management
£26.99
Brand Management
The Hut Product Information
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
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Audiences
Audiences
£23.99
Audiences
The Hut Product Information
Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.
The Hut Information
Huge savings on entertainment and gifts at www.thehut.com TheHut.com offers market leading prices with up to 70% off high street prices and all delivered for free to the UK! Our huge entertainment catalogue and gifting range means we have something for everyone. Come and see what's new today!
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Audiences
Audiences
£23.54
Audiences
Send It Product Information
Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.
Send It Information
Huge savings and free delivery at www.sendit.com With a wide range of products from DVDs, CDs, and Gaming products as well as a growing product range that includes gadgets and gizmos, now really is the right time to be visiting us at www.sendit.com. Come and check out our latest Dr Who and Sci Fi Collections- they are out of this world!
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Audiences
Audiences
£23.99
Audiences
Zavvi Product Information
Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.
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Brand Management
Brand Management
£26.82
Brand Management
Zavvi Product Information
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
Zavvi Information
Save up to 80% off the high street at www.zavvi.co.uk With a huge selection of DVDs, Games and Consoles, CDs, Computing and Electronics we have extra choice and extra savings so finding something for you or a loved one has never been easier! What are you waiting for? Come and join us at Zavvi.co.uk!
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Work In The English Novel: The Myth Of Vocaton
Work In The English Novel: The Myth Of Vocaton
£14.99
Work In The English Novel: The Myth Of Vocaton
Oxfam Online Shop Product Information
This book traces the development of an ideal of work in English writing which runs parallel to that of the Protestant work ethic. The author has called this the myth of vocation: work is seen as the primary source of self-definition, psychic integration and fulfilment. It treats in detail several paradigmatic examples, deriving its terms of reference from modern sociological treatments of work and its effects on persons. This study serves to revalue the concept of work as a humanistic activity as well as offering a subtle reading of major works of literature. Condition: Excellent clean pages; slight cover, DJ and edge wear.
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Oxfam GB | Leading UK charity fighting global poverty Oxfam is a vibrant global movement of passionate, dedicated people fighting poverty together. Doing amazing work, together. People power drives everything we do.
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Brand Management
Brand Management
£24.29
Brand Management
Pickabook Product Information
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding o Tilde Heding, Mogens Bjerre, Charlotte Knudtzen
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Audiences
Audiences
£20.69
Audiences
Pickabook Product Information
Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. Nicholas Abercrombie, Brian Longhurst
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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