Car Audio Shop UK : Global Brands

Global Brands

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

£26.70

Global Brands by Teresa da Silva Lopes

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The New Global Brands

Twelve Harvard Business School case studies examine how prominent international non-profit groups have defined their mission, developed their brand name as a marketing tool, and assessed their brand's strength as a trusted charity.

£26.31

The New Global Brands by John A. Quelch, Nathalie Laidler-Kylander

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How They Started: Global Brands By David Lester

Save 10% from the RRP price

£11.69

Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands.

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International Public Relations At Top 50 Global Brands

£30.08

International Public Relations at Top 50 Global Brands by Pitchpatu Waiyachote

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The Rise Of Brands

Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.

£15.12

The Rise of Brands by Liz Moor

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Global Brand Strategy

Clarifies for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Containing analytical models, real-life examples and global case studies, this work provides fresh insights for managers and students alike into how to ensure the success of extending a brand globally.

£17.79

GLOBAL BRAND STRATEGY by SICCO VAN GELDER

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Brands

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

£23.75

Brands by C. Lury

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Redefining Global Strategy

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.

£16.79

Redefining Global Strategy by Pankaj Ghemawat

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Brands

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

£84.15

Brands by C. Lury

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3 Piece Carving & Slicing Set

£139.99

SPECIAL OFFER!! Whilst Stocks Last!! From very modest beginnings Global has developed into one of the most successful brands of professional knives in the world. Still crafted by hand in Yoshikin's factory in Niigata, Japan, Global knives are manufactured to extremely high and exacting standards. Global knives have attracted much acclaim over the years and received a number of awards

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