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Business Traveller
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Business Traveller
£32.21
Business Traveller
Magazine Group Product Information
Subscribe today and save up to 25% with a Business Traveller magazine subscription Business travellers need the latest news delivered to them in the most convenient format. From the best way to the airport to the most relaxing way to spend their spare time, Business Traveller provides the latest hotel, airline, car rental and airport stories, plus a variety of consumer led reviews.
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Magazine Group The Magazine Group offers discounted subscriptions to the UK's biggest magazines. Customers can save up to 90% on the cover price of their favourite titles. There is a huge range of titles to cater for all hobbies and interests.
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Icis Chemical Business
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Icis Chemical Business
£419.00
Icis Chemical Business
Magazine Group Product Information
Save up to 54% with a ICIS Chemical Business magazine subscription and get FREE DELIVERY to your door. Each week ICIS Chemical Business analyses the stories behind the news headlines. We keep you informed with what's happening in the global chemical industry and let you know why it's happening and what the likely consequences will be for your business. Our unique features-led magazine, leads the chemicals market in detailed analysis of new areas and issues such as consumer trends, the economy, security, projects and production, offering more probing journalism than ever before in a magazine you will want to keep and refer to for more than just a week. Also included with your subscription is access to the latest issue online and an archive of articles from all our magazine content going back over 8 years - that's over 100,000 articles!
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Magazine Group The Magazine Group offers discounted subscriptions to the UK's biggest magazines. Customers can save up to 90% on the cover price of their favourite titles. There is a huge range of titles to cater for all hobbies and interests.
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50 Best Business Ideas From The Past 50 Years - Business
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50 Best Business Ideas From The Past 50 Years - Business
£11.69
50 Best Business Ideas From The Past 50 Years - Business
Waterstones Product Information
You save: £1.30 50 Best Business Ideas takes a look back at the business world over the past 50 years. Revealing the ideas and innovations that have changed how we do business. From the humble post-it note that we still use and love today, to the revolutionary fax machine that changed business for the better and formed the beginnings of the speedier, fast moving business world as we know it today. 50 Best Business Ideas takes a look at the ideas, inventions and innovative practices that made an impact in the business world. Selected by a panel of top business leaders, entrepreneurs, journalists and inventors, this book is the definitive history of the ideas and inventions that shaped the business world over the past 50 years.Inspiring profiles include: The mobile phone Flexitime Hot-desking Tetrapak cartons Product Placement The ergonomic office chair Microwave ovens Overnight couriers The Black Berry Profiling how the inspirational concept came about, its development, the hurdles it faced, to its ultimate impact the innovative idea had on the business and consumer world at the time plus where it sits today in the business arena and its future in the ever changing and developing landscape of business. Where would we be without email? How did a different approach to copywriting shape business and the advertising industry? when did we all start sitting comfortably in ergonomic office chairs? and how did celebrity endorsement become THE essential selling tool? Discover the journey of the business world from the past 50 years and its fascinating development through the best 50 innovative ideas that became the fabric of business today.
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50 Best Business Ideas From The Past 50 Years - Business : Waterstones : Waterstones : Books
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The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution
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The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution
£14.59
The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution
Waterstones Product Information
You save: £2.40 It's a new era of business and consumerism - and you play a role in defining it. Today's biggest trends - the mobile web, social media, real-time - have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" (Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet). "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow". (John Chambers, CEO of Cisco Systems, Inc). "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis' book is the map to unleash this treasure". (Peter Guber, author of "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story")."Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism". (Mark Burnett, Television Executive Producer).
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The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution : Waterstones : Waterstones : Books
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Core Statutes On Commercial And Consumer Law 2011-12 - Palgrave Macmillan Core Statutes
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Core Statutes On Commercial And Consumer Law 2011-12 - Palgrave Macmillan Core Statutes
£13.99
Core Statutes On Commercial And Consumer Law 2011-12 - Palgrave Macmillan Core Statutes
Waterstones Product Information
The palgrave macmillan core statutes series has been developed to meet the needs of today's law students. Compiled by experienced lecturers, each title contains the essential materials needed at LLB level and, where applicable, on GDL/CPE courses. They are specifically designed to be easy to use under exam conditions and in the lecture hall. This new edition of core statutes on commercial and consumer law contains essential material up to June 2011. New to this edition: * major amendments to the Consumer Credit Act 1974 to comply with European requirements * The Timeshare, Holiday Products, Resale and Exchange Regulations 2010 * Uniform Customs and Practice for Documentary Credits (UCP 600)
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Core Statutes On Commercial And Consumer Law 2011-12 - Palgrave Macmillan Core Statutes : Waterstones : Waterstones : Books
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Law Express: Consumer And Commercial Law (Revision Guide)
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Law Express: Consumer And Commercial Law (Revision Guide)
£9.89
Law Express: Consumer And Commercial Law (Revision Guide)
Waterstones Product Information
You save: £1.10 Law Express: Consumer and Commercial Law is designed to help you to relate all the reading and study throughout your course specifically to exam and assignment situations. Understand quickly what is required, organise your revision, and learn the key points with ease, to get the grades you need. Tested with examiners and students.
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Category : Audio Books
Law Express: Consumer And Commercial Law (Revision Guide) : Waterstones : Waterstones : Audio Books
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Consumer Behaviour
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Consumer Behaviour
£44.99
Consumer Behaviour
Waterstones Product Information
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.
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Essentials Of Irish Business Law
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Essentials Of Irish Business Law
£25.99
Essentials Of Irish Business Law
Waterstones Product Information
This title provides students with a broad knowledge of the principles of Irish law as it affects commercial transactions. New developments examined, including: Courts and Court Officers Act 2007; Personal Injuries Assessment Board; Civil Liability and Courts Act 2004; Consumer Protection Act 2007; European Enlargement and Restructuring; Safety, Health and Welfare at Work Act 2005; Permit Act 2006; Protection of Employment Act 2007.Each chapter contains: a list of important topics covered and a summary of the purpose of the chapter; presentation of the related rules of law to help students assimilate the necessary facts; list of important cases and/or statutes referred to; a progress test based on the contents of the chapter; useful internet resources for further research.It is written primarily for students sitting examinations in third level and professional institutes, including: Institute of Accounting Technicians in Ireland; Institute of Certified Public Accountants in Ireland; Chartered Institute of Management Accountants; Association of Chartered Certified Accountants; Institute of Chartered Secretaries and Administrators; Marketing Institute; Institute of International Trade of Ireland; and, Irish Institute of Purchasing and Materials Management. It is suitable for students taking any introductory law course and ideal for revision purposes as past exam questions from professional bodies are included.
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Consumer Behaviour: Applications In Marketing
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Consumer Behaviour: Applications In Marketing
£35.99
Consumer Behaviour: Applications In Marketing
Waterstones Product Information
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)! I recommend it to any student, researcher, or manager in marketing' - Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania. 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' - Fergus Hampton, Managing Director, Millward Brown Precis.Written in a focused and accessible form by respected marketing academics, "Consumer Behaviour" helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising.Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics.Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers Power Point slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
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Consumer Behaviour: A European Perspective
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Consumer Behaviour: A European Perspective
£45.99
Consumer Behaviour: A European Perspective
Waterstones Product Information
You save: £4.00 This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
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