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Annie Proulx's highly acclaimed, international best-seller and Pulitzer prize-winner is a comedy of human life and possibility. The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition : - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, Power Point slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition : "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
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The Shipping News
The Shipping News
£3.49
The Shipping News
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Annie Proulx's highly acclaimed, international best-seller and Pulitzer prize-winner is a comedy of human life and possibility. img border="0" src="/IMAGES/companionwebsite.jpg" alt="A companion website is available for this text" width="75" height="20" The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition : - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, Power Point slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition : "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
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Oxfam GB | Leading UK charity fighting global poverty Oxfam is a vibrant global movement of passionate, dedicated people fighting poverty together. Doing amazing work, together. People power drives everything we do.
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The Shipping News
The Shipping News
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Annie Proulx's highly acclaimed, international best-seller and Pulitzer prize-winner is a comedy of human life and possibility. img border="0" src="/IMAGES/companionwebsite.jpg" alt="A companion website is available for this text" width="75" height="20" The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition : - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, Power Point slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition : "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
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Oxfam GB | Leading UK charity fighting global poverty Oxfam is a vibrant global movement of passionate, dedicated people fighting poverty together. Doing amazing work, together. People power drives everything we do.
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Develop Your Pr Skills
Develop Your Pr Skills
£6.69
Develop Your Pr Skills
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A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the i Lucy Laville, Neil Richardson
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Competing On Value
Competing On Value
£7.99
Competing On Value
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Competing on value is a completely new idea - the biggest new idea in strategic marketing since the Boston Matrix. The book provides a complete understanding of Unique Organisation Value Proposition (UOVP), from those in the know There has been a fundamental change in the purchasing motivation and behavior of customers and the methods by which companies meet these new customer expectations. Companies are re-examining their fundamental assumptions about the way in which they define and deliver value to their customers. Marketing and brand strategies successfully deployed in the 1980s and 1990s are no longer sufficient to ensure continued profitable growth, customer loyalty and competitive advantage. Today, global competition offers everyone a meaningful choice of equally competent suppliers. The sharp-end of creating customer value lies with the organization's ability to: customize products and services direct complex supply chains on behalf of customers provide pre-sales advice and post-sales service maximize customer convenience work effectively within alliances on behalf of customers. The UOVP - Unique Organisation Value Proposition TM is an important new methodology providing a practical approach which enables senior management to define and deliver customer value in a world where traditional products and brands often fail to do so. The UOVP integrates an organization's value-adding processes into a powerful combination of reputation, performance, customer and product portfolio and a network of third-party relationships. Creating this differentiated combination, on the basis of delivering real value, enables an organization to: create profitable long-term customer relationships integrate and direct the organization towards customer value lead unbeatable alliances generate breakthrough innovation. In short, to prosper by Competing on Value. Simon Knox is a Professor of Brand Marketing at the Cranfield School of Management and a consultant to a number of multinational companies including Mc Donald's, Levi Strauss, Diversey Lever and the Ocean Group. Before joining Cranfield, Simon worked for Unilever in a number of senior marketing roles in both detergents and foods. He writes extensively on brand equity issues and customer purchasing styles. Stan Maklan is a Principal Consultant with CSC Computer Sciences, one of the world's largest IT and management consulting firms, and is a regular contributor to international conferences and seminars. He has been a director at operating companies for Unilever and Burson-Marsteller, international leaders in consumer goods and public relations respectively, as well as a marketing manager for Cable & Wireless (telecommunications). Stan ran his own consultancy specializing in business-to-business marketing before joining CSC. He was awarded honors for academic excellence when he obtained a Masters of Business Administration from the University of Western Ontario (Canada) and has a Bachelor of Science (Economics) from the Universite de Montreal. usual marks commensurate with age and shelf wear.
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Develop Your Pr Skills - Creating Success 14
Develop Your Pr Skills - Creating Success 14
£8.99
Develop Your Pr Skills - Creating Success 14
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You save: £1.00 "Develop Your PR Skills" is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
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Develop Your Pr Skills
Develop Your Pr Skills
£9.99
Develop Your Pr Skills
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A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations...
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Mastering Public Relations
Mastering Public Relations
£12.62
Mastering Public Relations
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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
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Mastering Public Relations
Mastering Public Relations
£12.72
Mastering Public Relations
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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and Anthony Davis
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Mastering Public Relations
Mastering Public Relations
£13.52
Mastering Public Relations
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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
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